Tag Archives: SEO

Social Media and the Mix

The marketing world is full of “social media experts” running around proclaiming the end of marketing as we know it. Many of these experts have a technical background rather than a marketing one. People are creating Fan pages on Facebook and marketers are tweeting left right and centre, writing keyword dense articles for SEO and blogging like mad. But has our world really changed?

Although there is a strong correlation between some companies’ growth in share prices (notably Nike and Starbucks) and the number of followers and fans of their social media, this is probably more attributable to the fact that they are growing their brand awareness and engagement. But there is more to marketing than promotion. These companies are getting the rest of their marketing mix right too.

We were all taught about the famous four P’s – Price, Product, Place and Promotion.

The term “marketing mix” became popularised after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a “mixer of ingredients”. The ingredients in Borden’s marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P’s

Recently the four P’s have fallen a little out of favour but they are still relevant. Some academics have also included a fifth P – People – the value your people bring to your business by providing service to your customers and this is critical to the social media mix as your employees network and engage with your audience.

As marketers, social media is changing our advertising, branding, promotion, fact finding and analysis, but we still need to get the other ingredients right in order to be successful. When we incorporate social media into our marketing mix, we need to make sure that the novelty and technologies don’t overshadow the strategy and we need to focus on the rest of the mix too..

http://www.netmba.com/marketing/mix/

http://homebusiness.about.com/b/2007/07/24/search-engines-and-the-5-ps-of-marketing.htm

About Digital Bridges

Digital Bridges creates high performance organisations by unlocking the business value of the web. We create business cases, digital strategies, user requirement and functional specifications for Intranets, websites and web applications. We also develop and implement social media strategies and create powerful digital brands using eMarketing and Communication and manage brand conversations with consumers.

Digital Bridges approaches the web from a management consulting position and relies heavily on rigorous academic thinking as well as business experience. It is headed up by Kate Elphick who has a Law degree and an MBA from GIBS. Kate has spent the last fifteen years of her career on the business side of the IT industry with companies such as Datatec, Didata, Business ConneXion and Primedia.

Digital Bridges has a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Airline, Professional Services, Media and Public Sectors.

To find out more about Digital Bridges, please visit www.digitalbridges.co.za or contact Kate Elphick on katee@digitalbridges.co.za

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A quick guide to writing for the web

The contemporary web and the way we use it is changing. Gone are the days when you developed a website and forgot about it. These days, websites are much more interactive, accessible and transparent. With more and more people going on line to find information, websites are becoming a powerful way for businesses to serve their audiences.

The Internet is all about collaboration, sharing ideas, information and concepts with people. Writing for the web is different to writing for print media because of the way people consume information on line.

Think about how you use the web. You’re in search of information and if you don’t find it on the page you’re looking for, you click away and look elsewhere. In this attention deficit era, it is vital to serve the right information to the right users in the right way and retain their attention.

Internet users, in general, “snack consume” because of information overload and time constraints.

When writing for the web it is important to remember that great content is vital and being able to find what you are looking for is of paramount importance. It is the key for convincing audiences to take your desired actions and conveying commitment to them.

Good writing techniques will enrich your reader’s experience by making information accessible and creating value for audiences. Websites need to be dynamic to keep them relevant and interesting. You need to provide them with timeous  updates that offer them a reason to return to the site regularly.

Content writing that’s current and kept up-to-date makes a positive statement. Here are some steps to achieving this:

Analyse the audiences

You have many audiences that need to be catered for. Understanding your audiences is important to evaluate the specific needs of each niche group. This will help you organise the information in a way that makes sense to them and direct the content you create.

Before writing:

  • Know your audience – which audience are you writing for?  Find out their levels of digital literacy, who they really are and what they would like/need to know;
  • Know your services –understand your offering and look at it from the view point of your audiences, What actions do I want them to take?; and
  • Understand the users’ emotions – tap into their positive emotions like generosity and pride. What information do they need in order to take action?

“It is not about digital. It’s about people.” – Robbin Phillips

Aspects of good copy

Research into the way that people use a website, indicates that adoption will take place if three conditions are met:

  • They must see the point, they should have a reason to read the content;
  • It should be easy to use; and
  • It should make them look and feel good.

Here are some essential guidelines for writing content that will fulfil the three overarching principles of engaging the audience; delivering on user requirements by providing the information they require, being easy to understand and making the user look and feel good.

Good headlines will attract attention to copy before images. The first couple of words are the most important as readers will scan this before deciding to read further. Headlines must therefore be specific to the topic to attract and retain attention.

Make the page name the heading name as this will improve the SEO. The keywords in the heading or title of the page need to be the keywords for the topic of the page and to be about the content as this will also assist when the topic comes up in search engine results.

Descriptive headings are more beneficial on the web rather than a play on words that attract attention in print media.

Subheadings need to be intriguing and informative, too.

The information that you provide needs to stand out to the reader. Layout techniques help to attract or prevent users from reading the copy. The content should be easy to read.

Content structure complements the information and message. When you share information provide the background information which will help them understand the core message.

It should be easy to skim through and to find the information they are looking for. They will be attracted to information if the writing is simple. A long paragraph will have fewer users reading the content rather than a concise description which address and highlight the main points. Paragraphs should contain between three and four sentences. You can even include single sentence paragraphs.

Useful points to help make content easy to scan include:

  • Clear and concise headings;
  • Bulleted and numbered lists, three bullets is usually the optimal number;
  • Short paragraphs with short sentences and one thought per paragraph;
  • Do not use all capitals in any sentence as it feels aggressive and is hard to read;
  • Use Bold and italics for emphasis; and
  • Use descriptive links for example “Click here for a map”.

Your writing should take the shape of an inverted pyramid in which the main point is introduced first. The supporting sentences follow to allow the reader to scan over the points and decide what is relevant to them. Create a flow of information that will convince the viewer to read each page by:

  • Introducing the main point;
  • Incorporating key facts in the body of the text; and
  • Concluding with the least important details.

The writing style you use will not only influence users but will assist search engines to find the content that you have produced when your audience is looking for it.

If you want to cover a complex topic, consider breaking it into a series of posts. This gives the reader time to understand each piece of information separately. Line breaks make content more readable. The white space offers a friendlier environment.

Leave out what readers tend to skip. Go through the copy and look for parts that don’t communicate something meaningful. Make sure every word, every sentence is strong and pulls the reader through the copy.

Try reading your subject line, headline and introductory paragraph out loud. If the first paragraph or two sounds nice, but it’s really the third paragraph that gets to the “meat” of the copy and says anything substantive, get rid of the first two paragraphs (the “warm-up copy”) and start with the meat.

A call to action (CTA) is a short, descriptive instruction which tells a user, who is scanning the web, what to do next.

Write in the active voice, telling the user what is needed rather than using the passive voice which is less instructive. The difference between active and passive voice is that in the active voice the subject does the acting. In the passive voice the subject is acted upon.

Grammatical errors, typos, broken links and pages “under construction” are embarrassing and should be resolved and avoided prior to publishing content.

Forge a personal connection with your audiences by being natural, honest and sincere in your writing. Use similar techniques to what you would to persuade your family and friends.

“You” is the most powerful word in the English language. Readers are interested in information that will meet their needs. Focus your attention on the readers by speaking directly to them. The goal is to inform them within 10 seconds.

You are talking to a person not a vague group or demographic. Personalising your writing immediately shows that you are talking directly to your audience, as a person in front of their monitor looking at your website.

Addressing your audience as “you” will also bring about a more conversational use of language. Think about how DJ’s on the radio converse with their audiences. The modern web is really much more like radio than print.

Asking questions is an effective way to get your point across. Involving your audience in the topic will make them feel important.

It is important to understand the tone that you use to appeal to your audience. Be informative yet friendly and come across as approachable.

Avoid jargon, you may understand it, but your audience isn’t as intimate with your environment as you are.

Quotes lend authority to a story. They should not be lengthy repetitions of the update’s merits. The quote must add value. Decide who you want to quote, why you want to quote them and make sure that the quote adds to your writing.

In summary, the key ingredients to writing for the web are:

  • Understand your audience;
  • Use good unambiguous headlines;
  • Create interesting relevant content;
  • Write simply and clearly;
  • Be personable and keep the tone conversational;
  • Keep what you want to say short;
  • Get to the main point about your subject faster;
  • Update regularly;
  • Use bold words to emphasise and bullet points to list; and
  • Use keywords to tag your content.

By following these simple steps you will attract more readers and keep their attention. It will also help attract internet users who are unaware that your website has the information they are looking for, through search engine optimisation.

About Digital Bridges

Digital Bridges creates high performance organisations by unlocking the business value of the web. We create business cases, digital strategies, user requirement and functional specifications for Intranets, websites and web applications. We also develop and implement social media strategies and create powerful digital brands using eMarketing and Communication and manage brand conversations with consumers.

Digital Bridges approaches the web from a management consulting position and relies heavily on rigorous academic thinking as well as business experience. It is headed up by Kate Elphick who has a Law degree and an MBA from GIBS. Kate has spent the last fifteen years of her career on the business side of the IT industry with companies such as Datatec, Didata, Business ConneXion and Primedia.

Digital Bridges has a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Airline, Professional Services, Media and Public Sectors.

To find out more about Digital Bridges, please visit www.digitalbridges.co.za or contact Kate Elphick on katee@digitalbridges.co.za

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Filed under Blogging, Business, eMarketing, Internet, Web 2.0, Web Marketing

Social Media Optimisation

A few weeks ago, in an article called Man verses the Machine, I wrote about the search algorithm (as used by search engines, for example Google) verses digital curatorship (whereby the people using social media like Facebook drive the information and content delivery, through posting, sharing and liking). Here are some more thoughts on the subject

Search engine optimisation (SEO) is a critical strategy for driving people to your website, but it is only one aspect of the modern digital strategy. With social media there are more meaningful and effective ways of bringing in audiences. The term for this is social media optimisation (SMO.)

SEO uses algorithms to rank top search results. SMO uses audience behaviour to determine what’s important. SMO differentiates and distinguishes individuals, making sense of their specific content wants and needs. Real people articulating real interests eliminates the algorithm as middleman.

The social network is starting to replace the search engine as the average web user spends more time on Facebook than Google. We need to reengineer our approach driving traffic to our content and building our digital brands. Here are some elements of an effective SMO programme.

Find out and evaluate what the audience wants

SEO is based on pandering to search engines to bring you more audiences, by using key words and metatags. But with social media, the new formula is to grab people’s attention in such a way that they will bring you more audiences.

The first step is winning the attention of the audience and knowing what it wants. The key question is, who are they, what do they want from you and when and how do they want it? Fortunately, this data is abundant. You can find it in your social media sites, analytics system, in customer research, in your competitors’ wins. The trick is to make use of that data and experiment to find these insights.

Knowing what the audience wants means asking and observing them and then delivering value that they want to be associated with. Then track what gets consumed when and by whom.

By asking the audience you also get people immediately engaged in the conversation.

Build your community

The tactics of SMO will change over time, in much the same way that social media will change. Today, Facebook and Twitter are the two significant social media platforms.

An effective SMO strategy is about getting the community started. Set up a marketing drive to bring your fans to your community page. Use Facebook’s advertising platform to help make potential friends aware of you. Use viral networking to get people to invite their friends. Build a base of influencers to a size that approaches critical mass, so that you are fully connected within the social network from the beginning, rather than sitting outside just looking in.

Create content worth spreading

Once you know what your audience wants, and you have a community to appeal to, now comes the part that great marketers are good at. Designing for sharing is much more than just designing for consumption. In some instances the practices that help marketers succeed in SEO are deadly in SMO. If you stuff a page full of keywords, match the URL to the keywords and keep the content readable by algorithms, you will that find a boring website which falls flat on your users and they will not distribute.

Instead, publish content that is worthy of being shared and wrap it in experiences that your users can’t wait to share with their friends — with pride — which is the emotional fuel that powers the “Like” button.

Package to get attention

These days you’re competing for attention in a Facebook feed or Twitter stream.

Facebook and Twitter are networks and so their value is to be found in quantity (the more there is the more value to each user) but for successful marketers it’s about quality. Standing out in the crowd puts the focus not just on what you say, but on how it’s said. What are the iconic images and headlines that appear in a Facebook feed?

Design for virality

Viral distribution is about much more than the content itself — it’s also about an experience that promotes sharing. Your site, your experience, and your Facebook page all need to be designed for virality. Turn content into interactive features with sharing. It starts by making sharing easy:

  • Include the familiar “like” and “share” icons;
  • Place them in obvious places next to the article you want them to share; and
  • Pull social conversations relevant to your content in as a live feed on your website. Let people see what other people are saying on your Facebook page and Twitter and let them participate in the conversations right from your site.

Previously I have written about The Porous Web where your audiences seamlessly osmosises from areas of low value to high value. Doing all of these things provides a tightly integrated social experience.

Engage and reward your audience

Get involved in the conversation to stimulate dialogue, talk alongside your users and ask them what they want. Engage your audience like a community member not a marketing executive.

Validation is all about appealing to people’s emotional desire to look and feel good. Rewards for these people are intrinsic to the sharing itself.

Measure and experiment

On every page measure how many people viewed it and shared it, and how many more people that brings. You can test and vary every element, from the tools that promote sharing, to the content itself. Test rigorously and learn what works for your website, community and your audience.

These are just some of ways that SMO can be effectively deployed. The most important thing right now is recognising that SEO is important but that social media is changing the rules.

About Digital Bridges

Digital Bridges creates high performance organisations by unlocking the business value of the web. We create digital strategies, user requirement and functional specifications for Intranets, websites and web applications. We also develop and implement social media strategies and create powerful digital brands using eMarketing and Communication and manage brand conversations with consumers.

Digital Bridges approaches the web from a management consulting position and relies heavily on rigorous academic thinking as well as business experience. It is headed up by Kate Elphick who has a Law degree and an MBA from GIBS. Kate has spent the last fifteen years of her career on the business side of the IT industry with companies such as Datatec, Didata, Business ConneXion and Primedia.

Digital Bridges has a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Airline, Professional Services, Media and Public Sectors.

To find out more about Digital Bridges, please visit www.digitalbridges.co.za or contact Kate Elphick on katee@digitalbridges.co.za

 

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Filed under Business, Digital Communities, eMarketing, Facebook, Google, Web 2.0, Web Marketing

Digital Conversations – Science or Art?

One of the things that I find so fascinating about social media, is that it transcends the traditional artificial barriers that we have erected in business, letting us do things we never thought possible, or that in the past were more trouble than they were worth.

For example, an Interactive (web 2.0 enabled) Intranet means that now a marketing project can span the boundaries between HR, Marketing, Finance, Project Management and Operations, because they can all collaborate with each other on the success of the project, not just report to each other on their progress.

Social media also negates the barriers between organisations and employees. Employees are becoming an integral part of the corporate brand and customers are interacting more directly with the individuals in an organisation. I have direct relationships with many of my business partners and clients on Linked-In and we IM each other on Facebook, rather than going through the company switchboard.

Social media transcends the barriers between the public and private self; your private behaviour on-line is now part of your professional brand. When you Google someone you can find out a lot more about that person than his professional profile on the company website.

We can micro analyse niche groups and still have to contend with the “law of big numbers”, which means that mass community behaviour is not an aggregation of small communities of interest.

When communicating with our customers on-line, we can participate in their conversations. Their behaviour and personal networks are much more explicit than in the past. We can experiment with certain triggers to see what influence they have on consumer activity and we can analyse and detect quantifiable patterns and improve our product design based on what our customers are doing and saying on-line to whom etc.

But our ability to do things we have not done in the past brings about a requirement for a new type of skill, we have to become generalists, rather than specialists, both right and left brain thinkers. Although our ability to measure initiatives and behaviour on-line has greatly improved, because of the breaking down of barriers and the fact that our customers are dynamic and participating in the market on their own terms, we are going to have to find ways to skill ourselves up on understanding the intangibles, like behavioural drivers and the psychosomatics of our audience too.

Social media requires us to become both artists and scientists, an interesting challenge which I look forward to.

About Digital Bridges

Digital Bridges creates high performance organisations by unlocking the business value of the web. We create digital strategies, user requirement and functional specifications for Intranets, websites and web applications. We also develop and implement social media strategies and create powerful digital brands using eMarketing and Communication and manage brand conversations with consumers.

Digital Bridges approaches the web from a management consulting position and relies heavily on rigorous academic thinking as well as business experience. It is headed up by Kate Elphick who has a Law degree and an MBA from GIBS. Kate has spent the last fifteen years of her career on the business side of the IT industry with companies such as Datatec, Didata, Business ConneXion and Primedia.

Digital Bridges has a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Airline, Professional Services, Media and Public Sectors.

To find out more about Digital Bridges, please visit www.digitalbridges.co.za or contact Kate Elphick on katee@digitalbridges.co.za.

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Filed under Business, Digital Communities, eMarketing, Enterprise 2.0, HR Intranet, Interactive Intranets, Web 2.0, Web Marketing

The Ergonomics of 2.0

Web 2.0 represents a fundamental change in the way that people interact, collaborate and perform in the 21st century. It has become necessary to review the way we think about many other business disciplines in response to this structural change in the way we could do business. In this article we look at the ergonomics and contextualise it in the web 2.0 environment.

Ergonomics is defined as the application of scientific information concerning objects, systems and environment for human use (International Ergonomics Association, 2007). The term ergonomics is derived from the Greek words ergon – work and nomos – natural laws.

Ergonomics is commonly thought of as how companies design tasks and work areas to maximise the efficiency and quality of their employees’ work. However, ergonomics comes into everything which involves people. Well designed working environments embody sound ergonomics principles; this includes web 2.0 enabled employee management and engagement systems.

The goal of ergonomics in the 21st century, in a 2.0 environment, should be to make the interaction of humans with humans and technology as smooth, intuitive and enabling as possible, enhancing the adoption of the system, improving performance, reducing error and increasing user engagement through comfort and aesthetics.

Cognitive ergonomics

Cognitive ergonomics in the 2.0 environment concerns mental processes such as perception, attention, cognition and collaboration as they affect interactions among humans and other elements of a system, for example – diagnosis, decision making, innovation, project management and planning. It focuses on the complex, cognitive thinking and knowledge-related aspects of system performance. Cognitive ergonomics enhances cognitive tasks by:

  • Adopting a user-centred design of human-technology interaction
  • The design of information technology and applications that support cognitive tasks
  • The development of human mentoring, training and development programmes
  • Work redesign to manage cognitive workload and increase skills optimisation
  • (Social) Network and collaboration oriented application design

Macro-ergonomics

Macro-ergonomics is concerned with the optimisation of socio-technical systems, including organisational structures, policies, virtual spaces and processes. Relevant topics include virtual time and space scheduling, job satisfaction, motivational theory, supervision, risk mitigation, culture, teamwork, network and ethics.

Macro-ergonomics is concerned with the analysis, design and evaluation of work systems. The design of any job in a work system should focus on work modules, resource networks, tasks and knowledge, capacity and skill requirements. Other factors to consider in job design include the degree of autonomy, identity, variety, meaningfulness, feedback and social interaction. This is where web 2.0 technologies are increasingly playing a role in organisations.

Virtual ergonomics

The use of web 2.0 technologies in the business environment necessitates that we optimise human interactions in the virtual world in order to increase collaboration and productivity.

Digital Bridges has adopted the term “Virtual ergonomics” for an approach to ergonomics that emphasises a broad system view of design, organisational environments, culture, diversity and work goals in the 2.0 context. It deals with the design of collaborative interfaces and applications and the virtual environment. It focuses on the nexus of strategy, process, people, environment and technology and the consequences for competitive advantage and productivity.

It also deals with the optimisation of the designs of organisational and work systems through the consideration of employees, technological and environmental variables and their interactions. The goal of virtual ergonomics is an efficient work system at both the macro- and micro-ergonomic level which results in improved productivity and employee satisfaction and commitment.

We can thus see that while web 2.0 is an enabling technology, it is still merely a business tool. Through the application of certain strategic disciplines such as virtual ergonomics, it can be harnessed as an effective tool in order to optimise the benefits of collaboration for wealth generation and sustained competitive advantage for businesses.

About Digital Bridges

Digital Bridges creates high performance organisations by unlocking the business value of the web. We create digital strategies, user requirement and functional specifications for Intranets, websites and web applications. We also develop and implement social media strategies and create powerful digital brands using eMarketing and Communication.

Digital Bridges is technology agnostic and partners with great technology companies in order to ensure that our solutions are fit for purpose and deliver on organisational strategy.

Digital Bridges approaches the web from a management consulting position and relies heavily on rigorous academic thinking as well as business experience. It is headed up by Kate Elphick who has a Law degree and an MBA from GIBS. Kate has spent the last fifteen years of her career on the business side of the IT industry with companies such as Datatec, Didata, Business ConneXion and Primedia. Her skills include innovation and growth through marketing, communication, collaboration, knowledge management, human capital, performance management, process engineering and BI.

Digital Bridges has a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Airline, Professional Services, Media and Public Sectors.

To find out more about Digital Bridges, please visit www.digitalbridges.co.za or contact Kate Elphick on katee@digitalbridges.co.za.

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Pulling the Levers

Websites and applications are becoming more mainstream as marketing tools. Marketers are starting to realise that the modern website is becoming the strategic backbone to all their marketing activities and requires extensive investment in terms of thinking and management.

A couple of years ago I went to Palo Alto to understand what was going on in leading edge the world of web 2.0. I interviewed a Ramesh from a company called PB Wiki, and he talked about “pulling the levers”; testing different combinations and variables to see which elicited the best response from their target audience, and optimised their web application’s usability.

With the modern web enabling our audiences to participate in our business world using the web, there is also a high level of risk if we get our digital marketing wrong. It is therefore important, not only to ensure that we get the right people to find our website, but also to have it optimised so that the target market’s behaviour is most beneficial to our company in terms of sales conversions, loyalty or even just ensuring that they get the information that they need.

In internet marketing, multivariate testing is a process by which more than one component of a website may be tested in a live environment to determine which of multiple content variations performs better.

Multivariate testing is used in order to ascertain which content or creative variation produces the best improvement in the defined goals of a website, whether that be user registrations or successful completion of the buying process.

Dramatic increases can be seen through testing different processes, workflow, content, form layouts and even landing page images and background colours. However, not all elements produce the same increase in conversions, and by looking at the results from different tests, it is possible to identify those elements that consistently tend to produce the greatest increase in conversions.

Testing can be carried out on a dynamically generated website by setting up the server to display the different variations of the site in equal proportions to incoming visitors. Statistics on how each visitor went on to behave after seeing the content being tested are be gathered and analysed.

Multivariate testing allows website visitors to vote with their clicks for which content they prefer and will stand the most chance of them proceeding to a defined goal. The testing is transparent to the visitor with all commercial solutions capable of ensuring that each visitor is shown the same content on every visit.

Some websites benefit from constant optimisation as visitor response to creatives and layouts differ by time of day, week or even season.

Multivariate testing is currently an area of high growth in Internet marketing as it helps website owners to ensure that they are getting the most from the visitors arriving at their site. Areas such as search engine optimisation (SEO) and pay per click (PPC) advertising bring visitors to a site and have been extensively used by many organisations but multivariate testing allows internet marketers to ensure that visitors are being effectively serviced once they arrive at the site.

About Digital Bridges

Digital Bridges creates high performance organisations by unlocking the business value of the web. We create digital strategies, user requirement and functional specifications for Intranets, websites and web applications. We also develop and implement social media strategies and create powerful digital brands using eMarketing and Communication.

Digital Bridges is technology agnostic and partners with great technology companies in order to ensure that our solutions are fit for purpose and deliver on organisational strategy.

Digital Bridges approaches the web from a management consulting position and relies heavily on rigorous academic thinking as well as business experience. It is headed up by Kate Elphick who has a Law degree and an MBA from GIBS. Kate has spent the last fifteen years of her career on the business side of the IT industry with companies such as Datatec, Didata, Business ConneXion and Primedia. Her skills include innovation and growth through marketing, communication, collaboration, knowledge management, human capital, performance management, process engineering and BI.

Digital Bridges has a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Airline, Professional Services, Media and Public Sectors.

To find out more about Digital Bridges, please visit www.digitalbridges.co.za or contact Kate Elphick on katee@digitalbridges.co.za.

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Filed under Digital Communities, eMarketing, Enterprise 2.0, Semantics, Web 2.0, Web Marketing