Tag Archives: Intranet

Game mechanics increases employee collaboration and innovation

With social media incorporated into most enterprise technologies, like SharePoint 2010, we now have the ability to collaborate and innovate at scale.

The challenge is that traditionally in the knowledge economy employees were rewarded for what and who they knew, and it is counterintuitive for most employees to share this. So how do we change this behaviour to reap the synergies of multiple minds? Well one of the ways is to reward employees. Employees get paid to do their work and I am not for a minute suggesting that they get financially remunerated every time they collaborate. Game mechanics is another way to reward employees over and above their task driven remuneration by making working together more fun.

At Digital Bridges, we have developed a technology adoption model, which can be extended into changing most behaviour. This model says that people will adopt a technology (or behave in a desired way) if there are three conditions in place – they must see the point, it must be easy to do and they need to look and feel good doing it.

So how do we get people to collaborate and innovate? We make collaboration and innovation part of what they are paid to do on a daily basis through strategic alignment, ergo they see the point. We make it easy to do by aligning it with the organisational processes and we make them look and feel good by turning collaboration and sharing into a game.

Game mechanics are constructs of rules intended to produce an enjoyable, engaging game-like experience. They can take the form of competitions or rewards or other enjoyable activities which are designed to elicit certain behaviours. Games are a tremendously powerful medium to captivate employee attention.

Some forms of game mechanics have been used for centuries, while others are relatively new, having been invented within the past decade with the advent of social media.

Conversations about game mechanics are changing. Formerly a topic mostly discussed by game designers and gamer geeks, gamification is now part of the business discussion. In the burgeoning world of gamification, Gartner predicts that half of innovation-based companies will be gamified by 2015.

Game mechanics also allow you to reach both your passive and enthusiastic employees.

Let’s break the business down by common social business tools and target ways to effectively gamify them.

1. Getting contributions

Whether it is ideas you want, or just content which will improve a proposal, you need to encourage people to participate.

By incentivising contributions, employees become more engaged; this makes their work richer and more dynamic. For example top contributors could get accredited for great quality contributions by letting others rate or “like” them and measuring the numbers. The person with the most votes gets points and they earn a reputation for being innovative or adding value.

In addition to this great ideas are automatically “crowdsourced” to the top, because they are the ideas voted the best by the employees. This reduces the amount of management time in evaluating the contribution. A word of caution though, it is important to ensure that there are rules in place for determining what a good idea or contribution is, otherwise the most popular idea, such as “double all employees salaries” will receive the most endorsement from employees.

2. Collaboration

Collaboration is mostly achieved through simple vehicles like comments, ratings or reviews.
You could reward comments on other people’s contributions. Perhaps allow “weighted commentary” where the people associated with the best comments get a higher weight attributed to them based on the community’s votes by using algorithms to drive the weighting up based on the value they add. This kind of reward gives the most active users a highly desirable reputation within the organisation for adding value to a project or as a great team player.

Sharing is also a form of collaboration and can prove incredibly useful in syndicating ideas and content. With gamification elements rewarding users for sharing, users feel even more compelled to syndicate contributions.

One way is to have users work toward a larger overall goal or ranking as a result of sharing. Doing so gives people the idea that sharing has value, but does not drive toward mindless clicking. Instead, they’ll share what actually matters to them instead of just spamming their networks.

Contributions such as documents and templates could also be shared back to people’s content. For example someone could see a proposal to a client which is similar to something they have prepared in the past and they could attach a document containing relevant background information to the proposal.

3. Keeping Score

Any good game mechanics implementation goes out of its way to show the audience an indicator of their progress within the activity they are participating in. You do this by integrating game mechanics into activity feeds and leader boards. These activity feeds not only allow users to view their ratings and ranks, but also to find other like minded employees.

4. Cashing out

You can enable employees the cash out their points for tangible and intangible rewards such as vouchers for duvet days or other privileges. Maybe you want to give cash rewards, but don’t be surprised to find that position on the leader board and recognition for their efforts is reward in itself.

One additional advantage to game mechanics relates to problem solving. Games are inherently puzzles. This builds a kind of mental muscle memory amongst employees for troubleshooting. A gamer gets to a point where a problem solution is instinctive rather than requiring thought. This will make our organisations vastly more efficient at innovation and collaboration at scale.

About Digital Bridges

Digital Bridges creates high performance organisations by unlocking the business value of the web. We create digital strategies, user requirement and functional specifications for Intranets, websites and web applications. We also develop and implement social media strategies and create powerful digital brands using eMarketing and Communication.

Digital Bridges has recognised the changes to the enterprise environment, brought about by enterprise technologies like social media and SharePoint 2010 and is focussed on this. We partner with great technology companies in order to ensure that our solutions are fit for purpose and deliver on organisational strategy.

We have also partnered with Innocentrix to bring Spigit Innovation software into this country.

Digital Bridges approaches the web from a management consulting position and relies heavily on rigorous academic thinking as well as business experience. It is headed up by Kate Elphick who has a Law degree and an MBA from GIBS. Kate has spent the last fifteen years of her career on the business side of the IT industry with companies such as Datatec, Didata, Business ConneXion and Primedia. Her skills include innovation and growth through marketing, communication, collaboration, knowledge management, human capital, performance management, process engineering and BI.

Digital Bridges has a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Airline, Professional Services, Media and Public Sectors.

To find out more about Digital Bridges, please visit www.digitalbridges.co.za or contact Kate Elphick on katee@digitalbridges.co.za.

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Filed under Business, Collaboration, Crowdsourcing, Enterprise 2.0, HR Intranet, Innovation, Interactive Intranets

The Intranet as a strategic asset

A Semantic Intranet is an Intranet which can enhance the way employees collaborate because it uses “meaning” to understand the content of the documents stored within its infrastructure. It is an intelligent tool which separates the meaning from the format and enables this information to be used anywhere. Whenever documents are created they are allocated snippets of meaning which the Intranet uses in its search to “understand” the content of a document an make it available to the user.

Imagine being able to “Google” your Intranet for meaningful content when on a project. You could “Google” for the relevant skills in your organisation and other documents created for similar projects.

For years, there’s been a frustrating chasm between Intranets, knowledge and work processes. Even the best technology struggles to make sense of the unstructured and meaningless morass of information that burdens most enterprise information systems. Organisations are finally beginning to understand the value of connecting knowledge and process into a seamless experience.

Semantics are effective way to make information systems smarter. If a corporate memory becomes semantically activated, corporate applications can help the users use the corporate memory.

Although Intranets use the same technology as the Internet, the contents of the intranet, the document standards, and meta-information can be controlled by the organisation. This means that a corporate dictionary, or definition of terms, may be used to provide the meta data for documents, and if this dictionary is formalised to the level of an ontology, then the Intranet can become a tool for managing actionable knowledge.

Due to their low entry barrier, easy deployment, and simple yet powerful features, wikis have gained popularity for agile knowledge management. Semantic wikis give information more structure to enable automatic processing of the wiki’s contents. This facilitates enhanced navigation and search in the wiki itself as well as simple reuse of information in external applications or for generating different views on the same information.

Semantic technology promises to have a major impact on enterprise information discovery. Which means that the power of Intranets to deliver relevant and useful information when needed may soon begin to be fully realised.

It is quickly becoming clear how powerful this technology is, and how the pieces of the solution; common languages, formats and ontologies, are coalescing to allow for semantics in action. But semantically described and integrated information will not reach its potential unless it surfaces to managers and knowledge workers in flexible applications that adapt dynamically to changing contexts and requirements.

To achieve this, Intranet management teams will need big-picture thinkers who have both a wide view of enterprise information flows and a focused understanding of how individuals in an organisation work. Imagination and creativity will also be needed to identify and deliver these unique and powerful views into the enterprise.

The Intranet should be the strategic backbone of the organisation. Semantics may be where enterprise data architects meet the Intranet team to move beyond content templates and UE standards to understand and implement the tools that will turn the Intranet into the powerful and valuable information system it should be.

About Digital Bridges

Digital Bridges creates high performance organisations by unlocking the business value of the web. We create digital strategies, user requirement and functional specifications for Intranets, websites and web applications. We also develop and implement social media strategies and create powerful digital brands using eMarketing and Communication.

Digital Bridges is technology agnostic and partners with great technology companies in order to ensure that our solutions are fit for purpose and deliver on organisational strategy.

Digital Bridges approaches the web from a management consulting position and relies heavily on rigorous academic thinking as well as business experience. It is headed up by Kate Elphick who has a Law degree and an MBA from GIBS. Kate has spent the last fifteen years of her career on the business side of the IT industry with companies such as Datatec, Didata, Business ConneXion and Primedia. Her skills include innovation and growth through marketing, communication, collaboration, knowledge management, human capital, performance management, process engineering and BI.

Digital Bridges has a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Airline, Professional Services, Media and Public Sectors.

To find out more about Digital Bridges, please visit www.digitalbridges.co.za or contact Kate Elphick on katee@digitalbridges.co.za.

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Filed under Enterprise 2.0, HR Intranet, Interactive Intranets, Semantics, Web 2.0