Category Archives: HR Intranet

Game mechanics increases employee collaboration and innovation

With social media incorporated into most enterprise technologies, like SharePoint 2010, we now have the ability to collaborate and innovate at scale.

The challenge is that traditionally in the knowledge economy employees were rewarded for what and who they knew, and it is counterintuitive for most employees to share this. So how do we change this behaviour to reap the synergies of multiple minds? Well one of the ways is to reward employees. Employees get paid to do their work and I am not for a minute suggesting that they get financially remunerated every time they collaborate. Game mechanics is another way to reward employees over and above their task driven remuneration by making working together more fun.

At Digital Bridges, we have developed a technology adoption model, which can be extended into changing most behaviour. This model says that people will adopt a technology (or behave in a desired way) if there are three conditions in place – they must see the point, it must be easy to do and they need to look and feel good doing it.

So how do we get people to collaborate and innovate? We make collaboration and innovation part of what they are paid to do on a daily basis through strategic alignment, ergo they see the point. We make it easy to do by aligning it with the organisational processes and we make them look and feel good by turning collaboration and sharing into a game.

Game mechanics are constructs of rules intended to produce an enjoyable, engaging game-like experience. They can take the form of competitions or rewards or other enjoyable activities which are designed to elicit certain behaviours. Games are a tremendously powerful medium to captivate employee attention.

Some forms of game mechanics have been used for centuries, while others are relatively new, having been invented within the past decade with the advent of social media.

Conversations about game mechanics are changing. Formerly a topic mostly discussed by game designers and gamer geeks, gamification is now part of the business discussion. In the burgeoning world of gamification, Gartner predicts that half of innovation-based companies will be gamified by 2015.

Game mechanics also allow you to reach both your passive and enthusiastic employees.

Let’s break the business down by common social business tools and target ways to effectively gamify them.

1. Getting contributions

Whether it is ideas you want, or just content which will improve a proposal, you need to encourage people to participate.

By incentivising contributions, employees become more engaged; this makes their work richer and more dynamic. For example top contributors could get accredited for great quality contributions by letting others rate or “like” them and measuring the numbers. The person with the most votes gets points and they earn a reputation for being innovative or adding value.

In addition to this great ideas are automatically “crowdsourced” to the top, because they are the ideas voted the best by the employees. This reduces the amount of management time in evaluating the contribution. A word of caution though, it is important to ensure that there are rules in place for determining what a good idea or contribution is, otherwise the most popular idea, such as “double all employees salaries” will receive the most endorsement from employees.

2. Collaboration

Collaboration is mostly achieved through simple vehicles like comments, ratings or reviews.
You could reward comments on other people’s contributions. Perhaps allow “weighted commentary” where the people associated with the best comments get a higher weight attributed to them based on the community’s votes by using algorithms to drive the weighting up based on the value they add. This kind of reward gives the most active users a highly desirable reputation within the organisation for adding value to a project or as a great team player.

Sharing is also a form of collaboration and can prove incredibly useful in syndicating ideas and content. With gamification elements rewarding users for sharing, users feel even more compelled to syndicate contributions.

One way is to have users work toward a larger overall goal or ranking as a result of sharing. Doing so gives people the idea that sharing has value, but does not drive toward mindless clicking. Instead, they’ll share what actually matters to them instead of just spamming their networks.

Contributions such as documents and templates could also be shared back to people’s content. For example someone could see a proposal to a client which is similar to something they have prepared in the past and they could attach a document containing relevant background information to the proposal.

3. Keeping Score

Any good game mechanics implementation goes out of its way to show the audience an indicator of their progress within the activity they are participating in. You do this by integrating game mechanics into activity feeds and leader boards. These activity feeds not only allow users to view their ratings and ranks, but also to find other like minded employees.

4. Cashing out

You can enable employees the cash out their points for tangible and intangible rewards such as vouchers for duvet days or other privileges. Maybe you want to give cash rewards, but don’t be surprised to find that position on the leader board and recognition for their efforts is reward in itself.

One additional advantage to game mechanics relates to problem solving. Games are inherently puzzles. This builds a kind of mental muscle memory amongst employees for troubleshooting. A gamer gets to a point where a problem solution is instinctive rather than requiring thought. This will make our organisations vastly more efficient at innovation and collaboration at scale.

About Digital Bridges

Digital Bridges creates high performance organisations by unlocking the business value of the web. We create digital strategies, user requirement and functional specifications for Intranets, websites and web applications. We also develop and implement social media strategies and create powerful digital brands using eMarketing and Communication.

Digital Bridges has recognised the changes to the enterprise environment, brought about by enterprise technologies like social media and SharePoint 2010 and is focussed on this. We partner with great technology companies in order to ensure that our solutions are fit for purpose and deliver on organisational strategy.

We have also partnered with Innocentrix to bring Spigit Innovation software into this country.

Digital Bridges approaches the web from a management consulting position and relies heavily on rigorous academic thinking as well as business experience. It is headed up by Kate Elphick who has a Law degree and an MBA from GIBS. Kate has spent the last fifteen years of her career on the business side of the IT industry with companies such as Datatec, Didata, Business ConneXion and Primedia. Her skills include innovation and growth through marketing, communication, collaboration, knowledge management, human capital, performance management, process engineering and BI.

Digital Bridges has a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Airline, Professional Services, Media and Public Sectors.

To find out more about Digital Bridges, please visit www.digitalbridges.co.za or contact Kate Elphick on katee@digitalbridges.co.za.

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Filed under Business, Collaboration, Crowdsourcing, Enterprise 2.0, HR Intranet, Innovation, Interactive Intranets

Gaining executive commitment to interactive intranets

Are you finding it difficult to get the executives in your organisation to buy into the need to use social media tools in your Intranet? We find that the business case is a good way to achieve this.

In many of our clients’ organisations, the Intranet is little more than the place I go to, to see the lunch menu or get my leave forms.

It’s no wonder then that executives don’t realise how powerful it could be. The advent of social media is all too often seen to be time wasting and a waste of bandwidth.

Microsoft has just released SharePoint 2010 which contains the latest collaborative tools embedded into its content management and sharing tools. Social media is going to become the norm in large corporates. Companies are migrating to this platform or looking at other collaboration tools to enhance performance in the organisation. The challenge now is to get the full potential of social media on the executive agenda.

We have found the business case an effective way to get executive attention.

A business case clarifies the value of any opportunity. It is the single-most important document in gaining commitment to the strategic interactive intranet or any other opportunity.

A business case is part sales and part marketing. It represents the opportunity to present a compelling justification for funding an investment to achieve the organisations mission, goals and objectives. An effective business case generates the support, participation and leadership commitment required to transform an idea into reality. A business case identifies an opportunity. It provides context and content and describes the desired objectives and outcomes in terms of the business. It describes how and who will be affected. The how and who typically evolve around individual or organisation behavioural changes.

The business case will breakout specific alternatives and their associated impacts. A strong business case for an intranet investment puts that investment decision into the strategic context and provides the executives with the necessary information to make an educated decision.

Putting a business case together for the interactive intranet

Interaction between employees is not new, but for the first time, the ability to interact online through the Intranet is becoming a reality. This is going to have a significant effect on the way we do business. In the same way as eMail changed the speed at which business is conducted the Intranet is going to become he strategic backbone of the organisation and is going to significantly impact on our effectiveness efficiency and the way we do business. But we have very little historical evidence and case studies which have quantified the improvement brought about by this interactivity.

Traditionally, innovation occurs in products, processes or business models. The latest thinking has been well researched by Gary Hamel in his work The Future of Management. The modern Intranet is not only a new tool, but it also enables new ways to manage people. For this reason, we cannot use the past to forecast the future. Our best attempts to make a case for an interactive Intranet are going to have to be around describing the intangible business “steroids” on the Balanced Scorecard as defined by Kaplan and Norton , which lead to business improvements.

You need to put a business case together in order to justify the resources and capital investment necessary to create an Interactive Intranet.

The Business Case is usually primarily a financial document, however in the case of using SharePoint 2010 (or any other web 2.0 enabled CMS software) in order to create a robust Interactive Intranet, the software and concept is so new that there is very little evidence of what differences these new tools can make and there are so many hard and soft permutations that it is difficult to quantify the financial implications. We therefore have to modify our approach to developing the business case to looking at those variables which, if enhanced using SharePoint 2010’s capabilities, will deliver on the organisation’s business objectives.

We find that the best approach is to:

  • Understand the organisational objectives and identify where the interactive Intranet could support delivery;
  • Analyse the internal variables (culture, competence and processes) at a high level, which could influence the successful attainment for the business objectives;
  • Look at what is happening in the competitive landscape;
  • Identify relevant best practise which is enhanced by SharePoint 2010 and can significantly enhance competitive advantage, such as Collaboration , Crowdsourcing and Innovation etc;
  • See where else SharePoint 2010 has made a difference for other Microsoft clients (if our client is migrating to SharePoint 2010), alternatively look for case studies on interactive intranets; and
  • Make recommendations for the prioritisation and roll out of the Intranet optimisation strategy.

We document all the relevant facts and link them together into a cohesive story. This story tells the executives about the what, when, where, how and why.

  • Why is the project needed?
  • How it will solve the issues or opportunities facing the organisation;
  • How the solution addresses the issues or opportunities (benefits);
  • What will happen to the business if the project is not undertaken (the do nothing scenario)?
  • Priorities and timing;
  • An indication of how much money, people and time will be needed to deliver the solution and realise the benefits: and Suggested Metrics for quantifying success.

By documenting everything together in one story, it is easy to link the issues to the solution and the benefits and identify where the organisation would be without the project.

The development of the overall business case also identifies holes or problems with the solution. Moreover, the organisation will have a way to measure its success. This analysis is also be useful for the leadership team to prioritise this project against the many other initiatives that require capital investment.

The business case provides a consistent message to many different audiences. As a high level view of the entire project the business case manages the expectations of all the stakeholder divisions affected by the project (customers, management, operations, research & development, service, sales, accounting, finance, etc.).

The length of the business case should be kept to a minimum, ensuring it stays on topic, presents relevant information in a clear and concise manner and it be focused on supporting management in making decisions.

About Digital Bridges

Digital Bridges creates high performance organisations by unlocking the business value of the web. We write business cases, create digital strategies, user requirement and functional specifications for Intranets, websites and web applications. We also develop and implement social media strategies and create powerful digital brands using eMarketing and Communication and manage brand conversations with consumers.

Digital Bridges approaches the web from a management consulting position and relies heavily on rigorous academic thinking as well as business experience. It is headed up by Kate Elphick who has a Law degree and an MBA from GIBS. Kate has spent the last fifteen years of her career on the business side of the IT industry with companies such as Datatec, Didata, Business ConneXion and Primedia.

Digital Bridges has a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Airline, Professional Services, Media and Public Sectors.

To find out more about Digital Bridges, please visit www.digitalbridges.co.za or contact Kate Elphick on katee@digitalbridges.co.za

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Filed under Enterprise 2.0, HR Intranet, Interactive Intranets, Web 2.0

Ten lessons learned from successful intranets

Not all intranets are created equal.

Great intranets increase productivity, knowledge sharing, collaboration, communication and delivery on strategy. Lousy intranets are at best repositories for leave forms, but more dangerously, with the advent of social media and employees’ concomitant expectations from their experiences on the web, they can become bottlenecks and a source of frustration and disengagement.

Here are ten lessons that we have learned from developing Intranet strategies for large corporates.

Hard code the organisational strategy into the intranet

Interactive tools on the intranet enable much more robust interaction between employees and departments. It lets employees do things far more effectively and quickly, including the wrong things…

The organisational strategy needs to be examined in terms of where it is going, how it is configured to get there and the key performance areas in order to support each employ on the intranet.

Profiling

By profiling each employee we can customise the intranet so that they only see what is relevant to them, this reduces information overload and communication fatigue. Profiling also enables us to attach employees to certain projects, track on line behaviour, understand organisational networks, or to search for employees based on their skills and experience and availability.

Process

Processes are the glue within the organisation. The more effective the processes, the more effectively the organisation functions. Buy evaluating which processes are responsible for creating the most competitive advantage and optimising them on the Intranet, you create high performance organisations.

It is important to bear in mind that technology must enable organisations, particularly with new social media functionalities. Organisations shouldn’t be squashed into processes within technologies.

Integration

There are other technologies in the organisation which could be integrated into the Intranet to provide useful data, for example MS Outlook could be integrated into SharePoint 2010 to ensure that only available employees are surfaced when searching for resources across the organisation for projects.

Other technologies which we have found useful to integrate include SAP which supports the organisational processes for servicing customers and SAS data-mining tools.

Have a strong content governance structure

An intranet is only as good as the relevancy and currency of its content. Ensure that roles are defined; owners, authors and approvers are trained; content management functions are built into the job responsibilities; and process champions are identified.

Ensure user adoption

Due to the federated structure of large organisations we recommend that you get inputs from all the different business units and departments during the course of the project.

Several rounds of usability testing should be conducted during the design and development of the intranet.

Road shows, timely communication through emails and web meetings and efficient internal marketing should be conducted throughout the roll out.

Reserve time for beta testing where users from different departments do multiple ‘test drives’ and provide feedback.

Technologies are better adopted when people see the purpose of using them, they are intuitive and when they make the user look and feel good, yet another reason to profile employees and map the digital processes to the way they work in the real world.

More isn’t necessarily better

A portal with a lot of outdated content has very little value.

During the planning stages of content migration, identify which content is outdated or irrelevant. Conduct content identification exercises with your departments using content architectures and migrate or create new content as applicable.

Strong search is important

Search is the most frequently used functionality on any Intranet, be it people search or content search. Provide different ways of searching, but keep it simple. The majority of users like to just key in a keyword, press ‘enter’ and be provided with relevant results.

The intranet should help many people be more productive, using their time to full potential instead of trying to find information for half the time.

If you are using SharePoint 2010 create document libraries which enable information to be created once and updated in one place despite multiple views, that way all the information on the intranet will be kept consistent.

Listen

Listen to what users have to say. Provide multiple avenues for gathering feedback and be open to feedback regardless of how harsh or positive it might be. Listening to the users is the best way of identifying user behavioural patterns and enabling you to keep improving the Intranet.

The intranet isn’t an IT-driven initiative

Many companies think of the intranet as an IT-driven initiative. This isn’t true and should not be the way an intranet is approached.

As the department responsible for improving communication, Corporate Communication is the champion of the communication, the same goes for the role of HR and line management in employee relationships, and operations in process optimisation.

It should be a partnership with IT bringing new ways of using technology to the forefront and enabling the company through tools that support their workflows on the intranet.

About Digital Bridges

Digital Bridges creates high performance organisations by unlocking the business value of the web. We create digital strategies, user requirement and functional specifications for Intranets, websites and web applications. We also develop and implement social media strategies and create powerful digital brands using eMarketing and Communication and manage brand conversations with consumers.

Digital Bridges approaches the web from a management consulting position and relies heavily on rigorous academic thinking as well as business experience. It is headed up by Kate Elphick who has a Law degree and an MBA from GIBS. Kate has spent the last fifteen years of her career on the business side of the IT industry with companies such as Datatec, Didata, Business ConneXion and Primedia.

Digital Bridges has a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Airline, Professional Services, Media and Public Sectors.

To find out more about Digital Bridges, please visit www.digitalbridges.co.za or contact Kate Elphick on katee@digitalbridges.co.za

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Filed under Business, Enterprise 2.0, HR Intranet, Interactive Intranets

Three reasons not to block Facebook in corporates

It always amazes me, when dealing with large corporations, how many of them have blocked access to Facebook. I understand this when people are doing boring, repetitive jobs, but I am seeing it in organisations who employ knowledge workers for their innovation, creativity and their relationship building skills.

When I ask them why, there are usually two reasons; bandwidth and productivity.

Too much time spent on Facebook by employees is not a sign that Facebook is bad. It is an indicator of the level of engagement of an employee. If he wasn’t on Facebook, he would be on the phone or playing solitaire anyway. The cure for too much time on Facebook is to engage the employee whether it is through motivation, training, counselling, changing the level of complexity of the work. Switching Facebook off only serves to send the bored employee elsewhere.

The secret to increasing productivity and bandwidth use is to take a strategic approach to Facebook. Here are three reasons why leaving Facebook on could be good for your company:

  • Employees become real people to your clients;
  • Employees learn about personal branding and how to use other social media; and
  • Employees can endorse your brand by association.

Being real people

The lines between our personal and professional lives are blurring. Facebook is enabling everyone to become more approachable and to build accessible personal brands. By capitalising on this, knowledge workers can develop closer more robust relationships with clients. Research shows that when client relationships are rich, clients are likely to be more tolerant if we make mistakes and will allow us to rectify them. Close relationships with clients often leads to advocacy, when clients actively refer us to other clients. They also shorten sales cycles and make sure that we are in the right place at the right time when our clients need our services.

Using social media and building personal brands

Social media is changing the way enterprises work. It is flattening out organisational hierarchies and is fast becoming a way to improve communication, capture knowledge and enable innovation across the business. The quicker employees learn to use social media tools, the more effectively they will adopt and use enterprise 2.0 tools like SharePoint 2010.

Employees who build strong personal brands can cement stronger relationships within the organisation. Enterprises with strong employee relationships experience lower levels of attrition, and will find it easier to attract and keep good people.

Brand endorsement by association

In their private lives, employees are surrounded by people, either digitally or in the real world, that organisations recognise as their target audience. Intelligent and relevant updates on Facebook , keep people top of mind and ensure they are remembered when people are looking for related services.

If our employees have a strong personal brand, the fact that they work for us adds to the organisational brand.

A word of caution

Facebook and employee branding can be an incredibly powerful tool, used properly, but used badly they are very dangerous. Facebook usage must be monitored for abuse or counter branding. This leads to questions of privacy and employees should be aware that if they have access to Facebook at work, we reserve the right to monitor what they are doing.

Conversely

Happy engaged professionals recognise their role in building our enterprises. They don’t only need to be in the marketing department to participate in growing the brand. Employees with strong personal digital brands from all over the organisation, from finance to operations, can contribute by virtue of association.

If you have switched Facebook off in your organisation, you could start switching it on based on the employees’ digital behaviour and personal brands, or as a reward for great performance. Your access levels to Facebook could be used as a status symbol within the enterprise.

The world is changing and enterprises need to change too, especially in the way they engage with employees. Enterprise 2.0 is about people. The focus needs to be on managing people for optimal productivity through committed employee relationships rather than on managing technology. A strategic approach to Facebook is just the beginning.

About Digital Bridges

Digital Bridges creates high performance organisations by unlocking the business value of the web. We create digital strategies, user requirement and functional specifications for Intranets, websites and web applications. We also develop and implement social media strategies and create powerful digital brands using eMarketing and Communication and manage brand conversations with consumers.

Digital Bridges approaches the web from a management consulting position and relies heavily on rigorous academic thinking as well as business experience. It is headed up by Kate Elphick who has a Law degree and an MBA from GIBS. Kate has spent the last fifteen years of her career on the business side of the IT industry with companies such as Datatec, Didata, Business ConneXion and Primedia.

Digital Bridges has a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Airline, Professional Services, Media and Public Sectors.

To find out more about Digital Bridges, please visit www.digitalbridges.co.za or contact Kate Elphick on katee@digitalbridges.co.za

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Filed under Business, Enterprise 2.0, Facebook, HR Intranet, Web 2.0

Hard-coding the organisation’s strategy into your Intranet

In the past, Intranets have been, at best, archives of potentially useful information like leave forms and what is on the lunch menu at the cafeteria, covered in a strategic veneer of the organisational vision, mission and values on the landing page. In many organisations, Intranets are mausoleums of unfindable and outdated documents.

With the advent of the interactive web (web 2.0) we have the ability to hard code the organisational strategy into an organic ecosystem which forms the backbone of the enterprise, surfacing knowledge and behaviour in ways impossible before. The secret lies in data modelling.

Because web 2.0 enables employees to engage with the Intranet, they are generating metadata about how they are using the information and connecting with each other. There are a number of data sets that we can combine in the same way that DNA is structured to make the intranet dynamic and far more useful.

These datasets include information from people’s profiles, who they are, what interests them, what they are working on, their key performance areas etc. Other datasets come from the metadata in documents, what they are about, who is creating, reading, updating and commenting on them, the taxonomy how the information is categorised and stored.

When infusing these datasets with meaning, we use data architectures to inculcate the organisational strategies. These architectures are generated by translating the organisational strategy into a matrix configured according to KPI’s and organisational design.

So how do we do this?

We start with the organisational strategy, what is the vision is for where the organisation is going and how it will get there? What products and services it sells, which geographies, where its competitive advantages are, what are its strengths weaknesses opportunities and threats?

Then we examine how the organisation has been configured to do this, what is the organisational design, what are the employees key performance areas, what processes are in place and which technologies are being used?

At a deeper level of granularity, we translate the employee data into profiles from which we get the information about how they deliver on the strategy. Typical data includes variables about where they fit into the organisational structure, what information they need, what tasks they need to perform, the knowledge and skills and experience they have.

The categories of information that employees need to do their work is translated into a taxonomy and site structure which is intuitive and web 2.0 tools, such as wikis and blogs are added to enable them to engage with each other and create read and update information and knowledge.

Making it easy to find what they need is ensured by using semantic and predictive search. This is important because unless employees find the Intranet useful and easy to use, they will not use it.

Next we map the organisational processes for delivery on the strategy and relate them back to the employees using data. We also examine the other tools that we have to hand for data input, such as the technologies which could be integrated including ERP systems etc. Workflow is built into the processes on the Intranet.

Metadata is created for documents, online conversations and behaviours. This can be automated in applications like MS SharePoint 2010, and will feed into the search.

We can also identify additional external datasets which could enhance the employees ability to deliver, such as RSS feeds from the Dow Jones or the latest updates from industry research bodies.

A word of caution

Projects like these should not be undertaken lightly, the development of Intranet strategies can take a couple of months and requires executive commitment.

If the organisation is dysfunctional, or the processes are not optimised, you can wind up coding inefficiencies into the DNA of the organisation.

It is important to ensure that whoever facilitates the development of the strategy is a business minded person who understands how organisations function and be optimised.

Technologist often understand the software and could fit the organisation into the software, where because web 2.0 is all about people, the business must define the technology requirements.

Benefits of this approach

The benefits of this approach are numerous:

  • A data driven approach enables agility within large organisations because as they change, it is possible to code new directions, processes and innovations into the strategic backbone of the enterprise;
  • Communication, information and knowledge can be pushed to employees in a bespoke manner based on their specific requirements.
  • It is possible to create an individually customised view of the Intranet to ensure that employees only see what they need to see which increases the relevance to each employee, and reduces information overload;
  • Knowledge can be created once and used multiple times;
  • Organisational networks can be surfaced for succession planning, and to understand who is networking with whom; and
  • Performance can be managed through an understanding of what individuals are doing.

By using a data driven approach we can now code the strategy and the way we do things into an organic, expanding Intranet and truly drive competitive advantage.

About Digital Bridges

Digital Bridges creates high performance organisations by unlocking the business value of the web. We create digital strategies, user requirement and functional specifications for Intranets, websites and web applications. We also develop and implement social media strategies and create powerful digital brands using eMarketing and Communication and manage brand conversations with consumers.

Digital Bridges approaches the web from a management consulting position and relies heavily on rigorous academic thinking as well as business experience. It is headed up by Kate Elphick who has a Law degree and an MBA from GIBS. Kate has spent the last fifteen years of her career on the business side of the IT industry with companies such as Datatec, Didata, Business ConneXion and Primedia.

Digital Bridges has a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Airline, Professional Services, Media and Public Sectors.

To find out more about Digital Bridges, please visit www.digitalbridges.co.za or contact Kate Elphick on katee@digitalbridges.co.za

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Filed under Blogging, Business, Digital Communities, Enterprise 2.0, HR Intranet, Interactive Intranets, Semantics

Social media inside the firewall

Social media has changed the way organisations function forever. Tools including wikis, blogs, social networks and podcasts have become mainstream, forcing corporations to adapt and evolve. How can we benefit from using social media tools inside the firewall?

SharePoint 2010 is becoming ubiquitous in many enterprises, with is broad range of capabilities and features that enable collaboration between organisations and their employees. It features optimised content search, interactive technology and ability to personalise parts of the site which will make it an ideal platform for developing a great Intranet. But precisely because of its interactiveness and personalisation, it is set to change the way enterprises work. For this reason it is critical when implementing SharePoint, or any other interactive Intranet platform, to build it into the organisational DNA.

This necessitates taking into consideration the strategy, how the organisation has been configured to deliver on that strategy; its culture, organisational design, performance management and the operational processes that are in place.

A macro-strategic over hall of the organisation is required, because broken processes and misaligned cultural fits must not be built into the new system. The modern Intranet is so powerful that it will exacerbate any organisational dysfunction.

It requires a brave new approach on behalf of the executives to question the way work gets done, what they need to achieve and the conversations that they are having with their employees.

The Intranet is no longer the domain of the IT division and internal communication team, it belongs to everybody.

The starting point therefore is to write the business case and to translate the optimal organisational strategy into a digital strategy which aligns the people processes and technologies with the overall goals and the roadmap for implementation.

New and more intangible people management processes need to be introduced to increase engagement and manage the changing organisation.

Because the interactive Intranet enables us to surface behaviour, we will also be able to measure organisational performance and manage knowledge on a scale never possible before.

This is an opportunity to innovate and magnify competitive advantage exponentially.

About Digital Bridges

Digital Bridges creates high performance organisations by unlocking the business value of the web. We create digital strategies, user requirement and functional specifications for Intranets, websites and web applications. We also develop and implement social media strategies and create powerful digital brands using eMarketing and Communication and manage brand conversations with consumers.

Digital Bridges approaches the web from a management consulting position and relies heavily on rigorous academic thinking as well as business experience. It is headed up by Kate Elphick who has a Law degree and an MBA from GIBS. Kate has spent the last fifteen years of her career on the business side of the IT industry with companies such as Datatec, Didata, Business ConneXion and Primedia.

Digital Bridges has a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Airline, Professional Services, Media and Public Sectors.

To find out more about Digital Bridges, please visit www.digitalbridges.co.za or contact Kate Elphick on katee@digitalbridges.co.za



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Filed under Business, Enterprise 2.0, HR Intranet, Interactive Intranets

Unlocking the Business Value of Microsoft SharePoint 2010′s social computing tools

In 2007, Microsoft bought 5% of Facebook, a very wise move indeed as it has enabled its SharePoint 2010 developers to work closely with the Facebook developers to understand Social networking and to build this knowledge into the SharePoint 2010 release as Social Computing tools.

These intuitive social networking tools create enormous value at an enterprise level within large organisations, however, unless we recognise that SharePoint and Social Computing has the power to change the very way we will be doing business in the future, we will never realise the potential social computing affords us.

Businesses should avail themselves of this opportunity to re-evaluate their strategies and processes to take advantage of the power of this collaboration platform and, in the words of Gary Hamel, innovate themselves into the future.

Competitive advantage does not come from technology, but how we use that technology. After all, the competition can easily acquire SharePoint 2010, but it is the firm which unlocks its business value most effectively which will benefit from the competitive advantage. This means investigating their collaboration requirements, interrogating their innovation processes, developing new Digital Marketing strategies and evaluating their people management across the modern interactive Intranet, and that is just a starting point.

About Digital Bridges

Digital Bridges creates high performance organisations by unlocking the business value of the web. We create digital strategies, user requirement and functional specifications for Intranets, websites and web applications. We also develop and implement social media strategies and create powerful digital brands using eMarketing and Communication and manage brand conversations with consumers.

Digital Bridges approaches the web from a management consulting position and relies heavily on rigorous academic thinking as well as business experience. It is headed up by Kate Elphick who has a Law degree and an MBA from GIBS. Kate has spent the last fifteen years of her career on the business side of the IT industry with companies such as Datatec, Didata, Business ConneXion and Primedia.

Digital Bridges has a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Airline, Professional Services, Media and Public Sectors.

To find out more about Digital Bridges, please visit www.digitalbridges.co.za or contact Kate Elphick on katee@digitalbridges.co.za

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