In 2007, Microsoft bought 5% of Facebook, a very wise move indeed as it has enabled its SharePoint 2010 developers to work closely with the Facebook developers to understand Social networking and to build this knowledge into the SharePoint 2010 release as Social Computing tools.
These intuitive social networking tools create enormous value at an enterprise level within large organisations, however, unless we recognise that SharePoint and Social Computing has the power to change the very way we will be doing business in the future, we will never realise the potential social computing affords us.
Businesses should avail themselves of this opportunity to re-evaluate their strategies and processes to take advantage of the power of this collaboration platform and, in the words of Gary Hamel, innovate themselves into the future.
Competitive advantage does not come from technology, but how we use that technology. After all, the competition can easily acquire SharePoint 2010, but it is the firm which unlocks its business value most effectively which will benefit from the competitive advantage. This means investigating their collaboration requirements, interrogating their innovation processes, developing new Digital Marketing strategies and evaluating their people management across the modern interactive Intranet, and that is just a starting point.
About Digital Bridges
Digital Bridges creates high performance organisations by unlocking the business value of the web. We create digital strategies, user requirement and functional specifications for Intranets, websites and web applications. We also develop and implement social media strategies and create powerful digital brands using eMarketing and Communication and manage brand conversations with consumers.
Digital Bridges approaches the web from a management consulting position and relies heavily on rigorous academic thinking as well as business experience. It is headed up by Kate Elphick who has a Law degree and an MBA from GIBS. Kate has spent the last fifteen years of her career on the business side of the IT industry with companies such as Datatec, Didata, Business ConneXion and Primedia.
Digital Bridges has a broad range of experience working with significant, successful clients in the Financial, Gaming, Tourism, Pharmaceutical, ICT, Legal, Airline, Professional Services, Media and Public Sectors.
To find out more about Digital Bridges, please visit www.digitalbridges.co.za or contact Kate Elphick on firstname.lastname@example.org