World-of-Mouth and eMarketing

The Internet has brought many unique benefits to marketing, one of which being lower costs and greater ability to engage with a global audience. The interactive nature of eMarketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. eMarketing refers to digital media such as the Internet, [...]

Thinking about eMarketing

With the digital population growing, companies can no longer afford to overlook eMarketing. We need to build an online presence, create brand awareness, drive leads and engage with existing and potential consumers. Here are two critical strategic objectives which lend themselves to eMarketing and the ways they can be implemented to create holistic and successful [...]

Start with your business strategy before you execute an Internet strategy

In order to take advantage of the Internet in your organisation, you need to map your Internet Strategy to your Business Strategy