Internet marketing is concerned with creating a Digital Footprint which serves the organisation’s marketing needs. It consists four distinct elements
Providing information and education to the various stakeholders, whether they are potential customers, journalists, future employees etc. on the website;
Brand building through developing on-line communities, creating digital profiles etc;
Other on-line collateral to enhance “findability”; and
Direct response [...]
The Balanced Scorecard1 was developed by Kaplan and Norton as a strategic approach and performance management system, which enables organisations to translate a company’s vision and strategy into implementation. It works from 4 perspectives:
Financial perspective;
Customer perspective;
Business process perspective; and
Learning and growth perspective.
These perspectives are a useful departure point for translating Organisational Strategies into implementable Digital [...]
Social Media is restructuring society, marketers need to adapt if they are going to participate in the opportunities this offers us.
Throughout time, communication systems have formed the foundations of society and have determined the development of civilisations. The parameters of communication have always been time and geography. Some communication occurs over time when the transmitting [...]
Organisational network analysis is the use of Business Intelligence (BI) on the links, information flows and exchanges between employees. It can be used by businesses to identify potential opportunities or disruptions.
The success of organisations depends as much on their ability to manage knowledge as it does on the other competitive differentiators such as the strength of its brand, the skills of its employees and depth of customer relationships.
When a knowledge management strategy that delivers on specific business objectives is built into the Intranet, it [...]
Websites and applications are becoming more mainstream as marketing tools. Marketers are starting to realise that the modern website is becoming the strategic backbone to all their marketing activities and requires extensive investment in terms of thinking and management.
A couple of years ago I went to Palo Alto to understand what was going on in [...]
Web 2.0 offers an unparalleled opportunity for businesses to compete and thrive in a time of mounting economic difficulty – yet incredibly many have little idea of what 2.0 means. Far too often, it is dismissed as a buzzword – but it could hold the key to the survival of many businesses as the slowdown [...]
The drivers of high performance organisations should be leveraged through Interactive Intranets
The economic downturn meets the new Intranet, businesses must make sure that they approach this period of uncertainty with care
