The Interactive Intranet is an Enterprise-wide web application which provides the underlying web based support to employees across the organisation. It is the digital manifestation of the business and should form the strategic backbone of everything the organisation does.
In order to ensure that the Interactive Intranet delivers on the organisation’s key business goals and [...]
Posts Tagged as ‘CRM Marketing’
November 20, 2009
Configuring the Intranet to deliver on the organisational objectives
July 6, 2009
Mitigating the economic downturn by unlocking the power of the web
Web 2.0 offers an unparalleled opportunity for businesses to compete and thrive in a time of mounting economic difficulty – yet incredibly many have little idea of what 2.0 means. Far too often, it is dismissed as a buzzword – but it could hold the key to the survival of many businesses as the slowdown [...]
June 17, 2009
Thinking about eMarketing
With the digital population growing, companies can no longer afford to overlook eMarketing. We need to build an online presence, create brand awareness, drive leads and engage with existing and potential consumers. Here are two critical strategic objectives which lend themselves to eMarketing and the ways they can be implemented to create holistic and successful [...]
January 3, 2009
The EQ of CRM
Web 2.0 provides us with an opportunity to improve our relationships with our clients by focussing on the interactions that are important them and on the way our employees interact with clients.
Mature companies with many points of contact with their strategic clients — banks, investment houses, IT companies, telecom providers — devote a great deal [...]
